Customer Long Term Value at Eneco

Client

Eneco

Eneco makes more informed decisions based on predicted customer profitability

We helped enabling Eneco management to take more informed strategic decisions on customer and company level with customer profitability accurate insights and predictions.

We used predictive analytics to develop an accurate Long Term Value model over a two-year horizon. We combined predictive analytics techniques including survival analysis and predictive modelling to come up with the final LTV output.