Building data-driven segmentations is one of the core things we do at Python Predictions. The tendency towards more personalised marketing and to better understand customers, puts a data-driven segmentation at the core of a company’s action plan.
Data-driven segmenting puts your customers data at the core. It uses algorithms that search for similar clients and group them into separate clusters. This results in an elevated customer intimacy and a more in-depth personalization of your services.