Are you collecting data that you are not putting to good use?
Have you done “successful” data projects that did not contribute to your business objectives?
Have you invested in data-related technology where the ROI was unclear?
If so, it sounds to us that you’re in need of a data strategy!
Organizations that want to become more data-driven should rely on a strategy that outlines when and where to make data-related investments in people, processes, and technology. A well-considered data strategy focuses on achieving the organization’s business objectives and guarantees a positive return on the investments.