Detect your e5 lifestyle based on data





e5 mode
Olivia Devuyst
Python Predictions has proven to be a reliable partner for our customer segmentation. The data scientists acted as real business partners who could transform raw data into workable models based on our business needs and input. It is great working together, sharing thoughts and ideas to come to a workable solution. On top, projects are delivered on time and on budget. Looking forward to working together again.

We optimized e5s 1-to-1 campaigning by offering a data-driven lifestyle segmentation

We helped to improve the relevance of e5‘s 1-to-1 campaigning.

We created lifestyle segments that are actionable on an individual customer level. We achieved this by grouping customers with similar fashion based on their shopping data. These data-driven segments were used in personalized email and campaigns.