We helped to put personalization at the heart of Delhaize
We helped Delhaize with improving their personalized offers. Our solution improved the relevancy in the offers by targeting the right customer with the right marketing campaign for the right product.
We achieved this by building a recommender system that created relevant offers for all customers. This solution also added additional value by showing which customers likely will start buying a product.
Our project was part of their updated coupons system and helped the launch of their latest digitalized personalized offers.